
Research report
Unlocking Latino Wealth: Fintech and Latinos
Written by
Dr. Marlene Orozco
CEO and Founder, Stratified Insights, LLC
Orson Aguilar
Founding President and CEO LatinoProsperity
40 minute read
Published May 2025
“Our research shows that Latinos are enthusiastic adopters of digital financial tools, …But if these technologies aren’t designed with our lived experiences in mind, they risk repeating the same injustices we’ve long faced. We need innovation that listens to and learns from our communities.”
Orson Aguilar
Founding President and CEO, LatinoProsperity
Key Findings
Latinos are adopting mobile banking, buy-now-pay-later tools, and alternative credit products at higher rates than other groups.
56% of Latinos report using alternative financial services such as earned wage access (EWA) and buy-now-pay-later (BNPL) tools, often to manage everyday expenses.
A lack of transparency, poor customer service, and the layering of multiple financial products—often with unclear terms or hidden fees—can add financial strain to households already struggling to make ends meet. Click below to read the full report.





