Research report

Unlocking Latino Wealth: Fintech and Latinos

Written by

Dr. Marlene Orozco
CEO and Founder, Stratified Insights, LLC

Orson Aguilar
Founding President and CEO LatinoProsperity

40 minute read

Published May 1, 2025

“Our research shows that Latinos are enthusiastic adopters of digital financial tools, …But if these technologies aren’t designed with our lived experiences in mind, they risk repeating the same injustices we’ve long faced. We need innovation that listens to and learns from our communities.”
Orson Aguilar
Founding President and CEO, LatinoProsperity  

Key Findings

Latinos are adopting mobile banking, buy-now-pay-later tools, and alternative credit products at higher rates than other groups.

56% of Latinos report using alternative financial services such as earned wage access (EWA) and buy-now-pay-later (BNPL) tools, often to manage everyday expenses.

A lack of transparency, poor customer service, and the layering of multiple financial products—often with unclear terms or hidden fees—can add financial strain to households already struggling to make ends meet. Click below to read the full report.

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This report examines how Fintech can expand Latino economic inclusion while addressing risks of digital financial disparities.

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