Latinos Demanded Action, Not Promises, on Economy

Orson Aguilar

November 11, 2024

For Latino voters, this election was always about how inflation impacted their everyday lives and economic choices. In polls going back to 2021 and leading up to the 2022 midterm election, Latino voters consistently indicated that the economy was their number one issue, which continues to be so. This election’s Latino voter preferences shouldn’t have come as a surprise. Historically, presidents who oversaw periods of high inflation often faced challenges in subsequent elections. 

Let’s remember that Donald Trump did not win the Latino vote. Still, the percentage gains were significant enough to panic Democratic strategists, who viewed this as a moment of reckoning. Undoubtedly, this election marked a pivotal moment in how campaigns reach out to the Latino community.

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